Caroline-Reid

Wednesday

Caroline-Reid

The end of Euro Disney’s white-knuckle ride?

After years of financial struggle, say Christian Sylt and Caroline Reid, the Paris theme park has finally found a path to profit — just as the European economy hits a downturn Disney and happy endings go hand in hand. But after 16 years, shareholders in Disney’s theme park near Paris are still waiting for their frog to complete its transformation into Prince Charming. In November, Euro Disney is set to announce its first net profit for more than five years — a success achieved not by pixie dust but by hard, old-fashioned graft. Despite an economic slowdown in Europe, things have never looked better for Mickey Mouse’s maison secondaire. Attendance is at record levels and its parks are brimming with new attractions.

Wednesday

Caroline-Reid

For Formula One, sex sells; but not the way Max likes it

Christian Sylt and Caroline Reid say the motorsport industry is in turmoil — and could lose millions in sponsorship — as a result of Max Mosley’s tabloid embarrassment Few sports have a sexier brand image than Formula One. Race-cars snaking through the streets of Monaco past grandstands full of the world’s most glamorous women; grid girls in tight T-shirts; top models such as Naomi Campbell and Heidi Klum hanging off the arms of the team bosses: F1 has always used glamour to boost its global appeal. But in the past month the sport has gained an association more akin to Soho than St Tropez. Its mystique has been shattered and F1 is just beginning to count the cost.