Can Dolce & Gabbana bounce back from its China disaster?
Sitting in a bar in Shanghai, each person at our table is listing all the Dolce & Gabbana items they have in their closet. In a normal setting this would be crass, but today they’re deciding what to burn. Dolce is not cheap and my friends would have saved up to buy one of their pieces, yet the brand is now so unpopular that they are considering not just a boycott, but total incineration. From social media it’s clear that we are not unique in China, where the outrage against Dolce began with their adverts for their ‘Great Show’ fashion event in Shanghai. Short video clips, which were subsequently removed from Weibo, showed a docile Chinese girl attempting to eat Italian food with chopsticks with a male voice-over.
