Is ‘eating the tariffs’ good for business?
When President Trump told Walmart to “EAT THE TARIFFS,” he implied that to not do so was a profit-mongering conspiracy against the American people. He noted Walmart’s extensive trade relationships with China and its large profit margin. But Walmart maintained that tariffs made price rises unavoidable. And when Amazon flirted with noting on some of its products the precise amount of cost increases attributable to tariffs, Trump called Jeff Bezos to complain and Amazon backed away from its plan. After observing Trump’s hostility to Walmart and Amazon, Home Depot took a different approach and asked: what trade war? Unlike numerous major American corporations, Home Depot has not rescinded its 2025 guidance for investors because of the uncertainty from tariffs.
