Volvo

In a fearful world, the Volvo makes me feel safe

There is a World of Volvo museum in Sweden which I long to see. It was made by the architect Henning Larsen, which makes me laugh because I have been pretending to be a Scandinavian architect driving an XC90 all week long. This columnist does not know who she is, which is a good thing because the car can show me. There is an urban myth that you cannot actually die in a Volvo, even of old age or hemlock World of Volvo’s interior is that of a whale but wooden, as if made for some red-headed Jonah who is into automobile safety. Still, the world can always surprise you. I did not know until I studied World of Volvo that there was once a genuinely hot Volvo: the P1800, which looks like it was made by Alfa Romeo in 1965, though it was initially built in West Bromwich.

Jaguar and Volvo’s ads are both terrible

From our US edition

Both Jaguar and Volvo released online marketing campaigns that went extremely viral this week. One was a huge success and one was a legendary ad bust. But they’re both absolutely terrible, for very different reasons. Jaguar offered a hideous future shock of an ad that featured a cast of multicultural unisex models wearing bright, horrifying, ugly outfits, wielding paintbrushes and ball-peen hammers. In a font that may have looked futuristic around the release date of the original Logan’s Run, Jaguar encouraged its fleeting consumers to “create exuberant” and “live vivid,” among other things, but never actually encouraged them to drive or purchase a car. In fact, a car doesn’t even appear in the ad. https://www.youtube.com/watch?

jaguar