Inside the cult of Equinox
Fueled by a mysterious marketing campaign, the gym now has more than 100 outposts
Trends
Tuesday
Wednesday
What will the ‘Colors of the Year’ be in 2024?
The elevation of ‘Ultimate Gray,’ ‘Urbane Bronze,’ ‘Rustic Greige’ and other takes on Gulag aesthetics led to a drab plague that has hitherto appeared incurable
Wednesday
The rise of the lazy-girl job
Gen Zers are quite right to call time on a lifestyle that glamorizes overtime, burnout and the ceaseless rat race
Sunday
The fall of the Birkin bag
The luxury handbag is at odds with the TikTok age
Wednesday
If the Croc fits
The most unflattering shoe to come to market in generations is now ubiquitous among disaffected youth
