Toyota

Why is Toyota so popular with the Taliban?

While Taliban posing with newly acquired US military hardware has been a searing humiliation for America in recent days, here in Japan the debacle in Afghanistan has led to a different source of embarrassment. A recurring image of coverage from Kabul is of Toyota pick-up trucks ferrying gun-toting fighters around the city. It has given the iconic company’s management a serious PR problem, and not for the first time. The Taliban have been favouring the sturdy and reliable Japanese ‘Land Cruisers’ since the 1990s, but it is also the vehicle of choice for Al Qaeda and Isis. The appeal seems to be the suitability for rough terrain and the ease with which the trucks can be retrofitted with gun placements, or in other ways customised for combat or intimidation.

Cruiser control

From our US edition

I’d been looking for well over a year for what I consider to be the most perfect Japanese-made piece of Americana there is. Scouring the internet on any given day turns up maybe 15 or so available, most in various states of disrepair. It’s the object of desire for most any red-blooded millennial male that salivates over things like dive watches and waxed-canvas jackets. The Toyota Land Cruiser FJ60. When the COVID pandemic hit, the used-car market exploded as city-dwellers looked for ways to escape a dreary existence in 500-square-foot apartments. What do you do when you can’t be inside? Load the family into the cruiser and head west, of course. National parks saw record-setting numbers of visitors.

cruiser