In This Election Every Vote Counts: Even in Safe Seats
Jonathan Freedland is surely right: Labour's best hope, now that the electorate appears to have decided that "change" matters* and dismissed Labour's pretensions to offer that change, is to maximise its core vote in the hope of avoiding an electoral meltdown that would, say, leave them with fewer than 200 seats in the new parliament. If Labour aren't quite the walking dead the Tories were in 1997 that's because of the current constituency boundaries, not because there's any more life in the Labour campaign.