Brave new virtual world: The Startup Wife, by Tahmima Anam, reviewed
Welcome to Utopia — not an idyllic arcadia but a secretive tech incubator in a Manhattan office block. Here a computer scientist, Asha Ray, the narrator of The Startup Wife, her charismatic husband Cyrus and best friend Jules are nervously pitching their app platform — Asha’s cutting-edge algorithm aimed at people yearning for ritual without religion. Drawing on dreams, obsessions and secret desires — an Odyssey wedding, Game of Thrones funeral, pharaonic celebration — the app will create micro-communities of users; a virtual parish. Their startup gets the crucial nod, and they join the cool, shiny Utopians who are pursuing projects to support humanity ‘when there’s nothing left’. ‘You’re planning for the apocalypse?
