Social media

Our society is bristling with social stigmas, we’re told, even in the progressive West, even in London. Life is so horribly stigmatised that celebrities are increasingly keen to raise awareness not of diseases or disabilities, but of the stigma that’s said to surround them. So: less campaigning for cancer research, more for breaking the stigma around talking about cancer. Less feeding the world, more brave standing up to the stigma attached to food poverty. Once you’re alert for stigma, it’s astonishing how much mention of it there is.

GETTR, a new social media app helmed by former Trump senior adviser Jason Miller, officially launched on July 4 to much fanfare, with more than 500,000 users creating accounts in just a few hours. The app was created in response to gratuitous censorship by Big Tech companies like Twitter, Facebook and YouTube and promises not to censor users for their political opinions. Then president Donald Trump was notably banned from these platforms in the wake of the January 6 riot at the Capitol Building. Miller told me during a phone interview the day before the launch that GETTR was 'founded on the principles of free speech, independent thought and rejecting the political censorship and cancel culture that we've seen in US politics in the US media’.

The Big Tech social media giants are having to rethink their policy of censoring anybody who suggests that Covid originated from a lab near Wuhan, rather than through some local chowing down on sweet and sour pangolin testicles. This is because it now seems quite possible, if not probable, that the virus was kindly bestowed upon us by Chinese scientists. I don’t know either way, but I would suggest that a suspicion that the virus was man-made, given the proximity of the Wuhan Institute of Virology, scarcely qualifies as a lunatic conspiracy theory to be banned from public utterance. But that’s what the Big Tech companies decided — almost certainly for political reasons.

Have you any Clubhouse invites going? I have five, if anyone wants one. Or is it six? I have to admit I’m not sure — like many people I know, I haven’t looked at the app for some weeks now. Clubhouse seems painfully aware of the fact that decreasing numbers of people do. The wild party that is — was — Clubhouse is winding down. The iOS app, that opened up a members-only world of virtual real-time audio chatrooms is now struggling against falling audiences, increased fuss over mediocre, unmoderated, unpleasant content and the fact that companies such as Twitter and Facebook have neatly purloined the audio concept at its heart and refashioned it for themselves.

The past year has accelerated all kinds of trends that were already moving through our societies. Social atomisation, the decline of the high street and communities, the rise of the nanny state — Covid and lockdown have brought all of these to the fore. Among the most concerning is the rise of Big Tech censorship, and the way in which a handful of Silicon Valley oligarchs have come to set the terms of debate and even rule on what is true. This week representatives from Facebook and Twitter were brought before parliament to discuss their firms’ censorship of discussion around Covid. Two particularly pertinent cases were raised — though there are many more.

Thanks to Covid, there could be no spine-tingling roar at the Cheltenham Festival this year as the first race runners set off, no exultant crowds lining the rails from the finish to the winners’ enclosure to cheer their sweaty heroes. Twitchy racing officials will have watched with their gaze half averted for fear that equine fatalities or excessive whip use by jockeys desperate to extract the last ounce of effort from their mounts will have swelled the chorus of the sport’s opponents and would-be eradicators. Publishing schedules mean that I must write before a Festival race is run, but I have no doubt that the week will have been dominated in many minds by the Man Who Wasn’t There.

One of the guiding instincts on the political left is that society should be ‘progressive’. Social attitudes, politics and the economy should all advance together, making society fairer and more equal in the process. In this view, a tax can be progressive if it targets the income of the wealthy, just as a law is considered progressive if it protects the rights of a minority. This progressive worldview permeates almost all thinking on the modern left. And yet the contemporary idea of the progressive society has undergone a logical collapse. It has been driven that way by activists, some of whom represent groups with valid causes, but whose messages have been concentrated and distorted out of all proportion by the lens of social media.

I was in the kitchen preparing the family’s dinner when the inauguration of Joe Biden was on TV, so I caught only mysterious fragments of his speech, over the noise of the blender and stuff. ‘I want an hour — an hour — with my own teen wolf,’ Joe seemed to say at one point. And then: ‘America, America, I give to you my vest.’ I raced through to the living room when someone announced that Garth Crooks was going to sing ‘Amazing Grace’ — good choice, Joe, I thought. Garth seems to have lost a little weight and indeed colour, but he did a decent job. It all went well enough, given the circumstances, and at no point did Joe ask why all those people were there and was it his birthday or something.