The Sloane Ranger is in dire straits
Every few years, an obituary for the Sloane Ranger appears. In 2015, the Telegraph proclaimed their death. In 2022, Peter York himself, co-author of The Official Sloane Ranger Handbook, wrote a devastating piece in the Oldie on the ‘End of the Sloane Age’. In it, he cast existential doubt on the species altogether: ‘By 2021, there seemed to be every possible shade of Sloane around in London. But were they really Sloanes at all? It looked as if the only way for a Sloane to succeed was to UnSloane themselves.’ You might think that if York himself had called time, then the death knell must have well and truly sounded. But no.
