Levi's

It’s tough to rank the discriminatory pandemic practices of the last three years. We were divided into essential and inessential workers; in blue states and cities, private school students were permitted to attend school while public school students remained shuttered at home for eighteen months; children were barred from essential developmental activities like school and sports while adults went to bars and concerts and professional sporting events in venues with more than 50,000 people; and those unable to wear masks or function when others wear them (the deaf and hearing impaired, for instance) were disregarded entirely.

“Are you anti-mask?” “Are you anti-vax?” “Are you anti-science?” Employees of Levi Strauss & Co repeatedly pummeled me with these questions during 2020-2022, when I was the company’s brand president. Why? I advocated in defense of children: against the masking of toddlers, against closed playgrounds and youth sports, for open public schools. I’m not exactly sure what an anti-science person is. But that’s not me. I’m pro-science. And that’s why I’m anti-mask. Given the findings from the recent Cochrane study, a meta-analysis summarizing seventy-eight studies including a million people, the science is now clear: “Face coverings make little to no difference” in Covid infection and fatality rates. Even when the hallowed N95 is worn.