Why are adults buying so many children’s toys?
On the fourth floor of Selfridges, in London, is the children’s toy department. Most of the vast space is given over to soft toys – mounds of synthetic fur, thousands of little beady eyes – and when I visited last Saturday afternoon the customers were almost all adults. I spent two hours there, standing by a tower of little Paddington bears, watching the shoppers in the queue for the register, and it was eye-opening. Almost no one was buying for a child. I saw two Chinese women with white toy lambs, a 17-year-old boy with a dragon, what looked like drug dealers waiting in line for Pokémon cards, and a genuinely troubling number of sad-looking women in their mid-twenties clutching long-eared toy bunnies made by a company called Jellycat.
