Meet the Jellycat kidults
On the fourth floor of Selfridges, in London, is the children’s toy department. Most of the vast space is given over to soft toys – mounds of synthetic fur, thousands of little beady eyes – and when I visited last Saturday afternoon the customers were almost all adults. I spent two hours there, standing by a tower of little Paddington bears, watching the shoppers in the queue for the till, and it was eye-opening. Almost no one was buying for a child. I saw two Chinese women with white toy lambs, a 17-year-old boy with a dragon, what looked like drug dealers queuing for Pokémon cards, and a genuinely troubling
