Ipod

Gen Z is going back to physical media

One of my friends has never made her own playlist. “I just get on Spotify and use what the algorithm has made for me,” she says. “If I’m in a good mood, I ask for a ‘happy playlist’.”  Then again, I also have friends who are going out of their way to make life less easy. Three of them recently purchased flip phones with no internet connection. Others have bought digital cameras to lug along to every event. CDs are popping up in the center consoles of some of their cars.  Even ‘purchasing’ a movie or TV show on a streaming platform doesn’t guarantee your ownership Is this just an extreme extension of the Y2K aesthetic that has overtaken Instagram feeds?

physical media gen z

The iPod reboot

From our US edition

Dig into your desk drawers or the recesses of your closet and there’s a decent chance you’ll find an iPod you haven’t powered on since Michael Jackson’s last live tour. With Apple selling over 450 million since their inception in 2001, iPods were once the hottest tech item and fulfilled Steve Jobs’ promise of being able to carry an audio library in your pocket.How times have changed. Today, the average zoomer is likely to draw a blank when you say iPod, probably mishearing the word for the AirPods line of Bluetooth headphones. But, for a plethora of reasons, the iPod is once again becoming desirable. The r/iPod subreddit has over 70,000 readers and retro tech enthusiasts like Australian YouTuber DankPods attract millions of views.

iPod