Hero voters

Labour won the 2024 general election in part by focusing on ‘hero voters’ – so called because they may have voted Labour in the past but felt the party had abandoned them. Now they risk losing them again – so how does Labour maintain their support? Chris Curtis, Labour MP for Milton Keynes North and former pollster, and Deborah Mattinson, Labour peer and polling guru, join Tim Shipman to talk about how to appeal to this set of voters. Research suggests that voters from this group that are socially liberal are switching to the Greens, while the socially conservative voters are switching to Reform. What binds both groups though is

Deborah Mattinson joined the House of Lords as a Labour peer in February. Her involvement in politics began when she worked alongside Peter Mandelson and Philip Gould to create Labour’s Shadow Communications Agency for Neil Kinnock. In 1992 she co-founded Opinion Leader Research, and she went on to advise Tony Blair ahead of the 1997 election and later became Gordon Brown’s chief pollster. In 2021 she was appointed Director of Strategy for Keir Starmer, a position she held until stepping down following last year’s landslide victory. On the podcast, Deborah tells Katy Balls about growing up as a Labour supporter with a father active in local Tory politics, the work