Food influencers aren’t going anywhere
At Gordon Ramsay’s launch party for his new Netflix show, Being Gordon Ramsay, influencers could be found in every corner of the room. Soon after getting another ‘lemongrass cha’ and walking past Victoria Beckham, I came face-to-face with Eating With Tod, a man whose wide-eyed hand rubbing and hyperbolic cries for enormous dinners has earned him 2.3 million followers and counting – impressive however you bill it. Next to Ramsay, near the pulled pork bao station, was Jesse Burgess, one half of Topjaw and the presenter on another one of the chef’s food programmes Knife Edge on Apple TV. Topjaw is just shy of one million followers now, a tour de force for chefs who want to talk up independent restaurants and denounce desultory
