Google

I’d rather be selling Tumblr than buying it

From our UK edition

I haven’t used Yahoo as a general search engine since an American friend introduced me to the miracle that was Google in November 2000, but I do use Yahoo Finance for share price data, and the clunky BT Yahoo email service. All this points me to one conclusion: Yahoo is as middle-aged as I am, and the decision by hot new ex-Google chief executive Marissa Mayer to seek brand rejuvenation by buying the unprofitable blogging site Tumblr for $1.1 billion may not end well. It’s like me deciding to get one of those big, wavy ‘tribal’ tattoos on my neck: it might get me laid, but more likely it will make me look even more out of touch with the young.

Cameron leaves the goal open for Clegg and Miliband on tax avoidance

From our UK edition

It's fashionable to say Downing Street isn't very good at strategy. So fashionable, in fact, that sometimes journalists worry they're being unfair to the Tory leadership. But today we saw yet another example of the Prime Minister leaving an open goal for not just the opposition party but also his own Coalition partners to score. On Monday, Google's Eric Schmidt visited Downing Street for the regular Business Advisory Group meeting. He was allowed to leave by the back door, and the Prime Minister's aides were adamant that David Cameron wouldn't 'confront' the Google boss on his company's tax arrangements. All he planned to do was to take the group through his agenda for the G8, they said. So today, Nick Clegg and Ed Miliband jumped into the void left by Cameron's reluctance.

How can I write like that about my family? Easy. My wife isn’t reading

From our UK edition

People often ask how I get away with writing about my wife so often. Doesn’t Caroline mind being cast as the matronly foil to my errant schoolboy? I’d love to say that she perches on my shoulder, chortling with pleasure as she vets every word, but the truth is she never bothers to read any of my stuff. That’s how I get away with it. The same is also true of my children, which is just as well considering the things I write about them. In last weekend’s Sunday Telegraph, for instance, I wrote a 1,600-word essay about why men with demanding jobs are less likely to complain about their ‘work-life balance’ than high-flying career women.

Who’s afraid of a snooper’s charter? Ask Google

From our UK edition

Forgive me, but let’s go straight in. Readers of a sensitive disposition look away, but there’s a serious reason for the exercise I suggest that those with access to Google might like to attempt. There’s a thing called the AdWords Keyword Tool. You can find it at adwords.google.co.uk/-keywordtool. It is provided by Google for the benefit of online advertisers keen to select words or phrases they can use in order to catch as many Google searchers as possible in their net. So it will tell you how many people in the last month included in their search terms (say) ‘anti-wrinkle cream’: 22,200. But it is invaluable, too, to anyone curious to know what our fellow Britons are Googling.

Interview with a writer: Evgeny Morozov

From our UK edition

Evgeny Morozov is an iconoclast. He believes that technology, if abused or misused, has the potential to make society less free. His latest book, To Save Everything , Click Here, builds on his acclaimed polemic The Net Delusion (about which he spoke to the Spectator last year) to challenge those who suggest that technology is the solution to all of life’s problems. Morozov describes how the technology of perfection is not necessarily compatible with democratic institutions and processes that are imperfect by definition. He reveals how ‘technological fixes’, particularly when coupled with market forces, threaten to close public debate and curtail personal choice; thereby moulding individuals into an efficient, homogenised society.

George Osborne urged to drop Google boss as business adviser

From our UK edition

Starbucks had a go at David Cameron on Sunday for his 'cheap shots' at the coffee chain's tax arrangements in the UK. The company felt it was being unfairly singled out in comments about companies legally avoiding tax needing to 'wake up and smell the coffee'. So what about other firms known to be avoiding tax? Coffee House has learned that the former Lib Dem Treasury spokesman Lord Oakeshott is writing a rather scathing pair of letters to David Cameron and George Osborne about the government's dealings with Google, which paid only £6 million in corporation tax in the UK in 2012 by funnelling £6 billion worth of transactions through the tax haven of Bermuda. Google's executive chairman, Eric Schmidt, currently sits on the government's Business Advisory Group.

Google maps North Korea

From our UK edition

Google has mapped North Korea. The Washington Post has useful selection of before and after images. Compare the images for North Korea with a map of the county in which you live and you will get a sense of North Korea's poverty. Britain is debating the merits of cutting the rail journey time between London and Brum by 10 minutes; North Korea has only the most basic road infrastructure. Small wonder, then, that the North Korean economy is so parlous that the Kims have accommodated a nascent form of capitalism in order to stave off mass starvation; an important point among many made by Victor Cha in The Impossible State, published last year.

MPs criticise ‘voluntary’ tax arrangements for Starbucks and other big companies

From our UK edition

Danny Alexander might be glad that a PR panic before the Public Accounts Committee published its report into HMRC and the ability of multinational companies to avoid paying their share of corporation tax means he could be able to visit a Starbucks again in the near future. But his remarks on Radio 4 this morning show what a mess our tax system has got into. As PAC chair Margaret Hodge observed on Radio 5Live, there is now 'a danger that corporation tax is becoming a voluntary tax', and the Chief Secretary to the Treasury's remarks did little to diminish that impression.

Annals of Odd Complaint: Moaning that Google Does Exactly What You Say You Want It To Do – Spectator Blogs

From our UK edition

Via Tim Worstall, here's Jeanette Winterson: A fiery Jeanette Winterson has called for the hundreds of millions of pounds of profit which Amazon, Starbucks and Google were last week accused of diverting from the UK to be used to save Britain's beleaguered public libraries. In an impassioned speech at the British Library this evening, the award-winning author of Oranges Are Not the Only Fruit said: "Libraries cost about a billion a year to run right now. Make it two billion and charge Google, Amazon and Starbucks all that back tax on their profits here. Or if they want to go on paying fancy lawyers to legally avoid their moral duties, then perhaps those companies could do an Andrew Carnegie and build us new kinds of libraries for a new kind of future in a fairer and better world?

Who will rule the 21st century?

From our UK edition

This is a nice big question to ponder on the holiday beach or in the rented villa. A vast amount has already been written on the rise of China and whether the US will be replaced as the global superpower. And where exactly does Europe fit into all this? It is easy to make a case for American weakness. The twin deficits of the balance of payments and the massive public sector gap between expenditure and income, the increasingly divided and embittered nature of policy discourse in the country, growing cultural fragmentation. The image of a divided nation appears to be supported by what has happened to the choice of baby names. This may seem rather trivial, but it is a very important aspect of the culture of a society.

25 February 2009: They wish we all could be Californian: the new Tory

From our UK edition

With the news that Steve Hilton is heading back to the West Coast, we've dug up this piece from 2009 by Fraser Nelson. He discusses the last time Hilton decamped to California and the culture changes he could bring back to the Tories in Westminster. Once every fortnight or so, David Cameron’s chief strategist lands at San Francisco airport and returns to his own version of Paradise. Steve Hilton has spent just six months living in this self-imposed exile — but his friends joke that, inside his head, he has always been in California. Look at it this way: this is the place on Earth which fuses everything the Cameroons most like in life, where hard-headed businessmen drink fruit smoothies and walk around in recycled trainers.

Steve Hilton to leave Downing St

From our UK edition

The Prime Minister's strategy chief is heading to California to teach for a one year sabbatical, we learn. But who takes a one-year sabbatical in the middle of what's supposed to be a five-year fight to save Britain? He did this before in Opposition, and came back. But this time, I doubt he'll be back. He's joining Stanford University as a visiting scholar, presumably to spend more time with his wife Rachel Whetstone who is communications chief for Google. Hilton's friends say that, in his head, he never quite came back from California — his aversion to shoes (and sometimes manners) has led to much mockery. But overall, he is — and has been — a force for good in No.10. David Cameron's government will be more timid without him. Since Hilton arrived at No.

Whitehall could use some Google thinking

From our UK edition

Today's New York Times has a fun piece about Google X, the secret lab where Google is working on its special projects. The ideas are, suitability, far out. They are, apparently, looking at connecting household appliances to the internet and creating a robot that could go to the office so you don't have to. It would be tempting to laugh if not for what Google has already pulled off. Indeed, the NYT reports that Google's driverless car might soon go into production. But in political terms what struck me about the article is that this is the culture that Steve Hilton embraces. Remember that when Hilton was working from California, he had a desk at Google. To someone from this mindset, the ideas that the Lib Dems are so keen to mock are not so crazy.

Fighting back against Google

From our UK edition

The Tory MP for Harlow, Rob Halfon, has secured an historic backbench business debate tomorrow on privacy and the internet. In my opinion, this subject is of vital importance to our public life. I attended the Backbench Business Committee with Rob as a witness to secure the debate, and invasions of privacy online are of growing concern to many of us.

The press’ obsession with the Tories, Rachel Whetstone and Google is immature 

From our UK edition

Nearly all the papers have run articles on Rachel Whetstone today. These pieces concentrate on the fact that she’s the partner of Steve Hilton, Cameron’s chief strategist, and that the Tories mention Google quite often. Frankly, this strikes me as a nothing story. The Tories are mentioning Google so much because it is the kind of modern, successful brand that they want to be associated with, not because Whetsone, who was Michael Howard’s political secretary and who used to be close for Cameron, works there. Also, considering how Google has become shorthand for so much of the technological change going on around us, it would be rather hard for a politician to talk about how the internet can change the way public services are delivered without ever mentioning the company.