Dentists

Letters: Burnham is a master brand-builder

Telling stories Sir: As a filmmaker by training and a marketer by profession, I couldn’t agree more with your leading article (‘Northern soul’, 27 June) on the absence of narrative in our politics. The appeal of figures such as Burnham and Nigel Farage lies in the storyworld they build around themselves – be it via pints shared down the pub, off-the-cuff honesty, or a Monty Python line landing in the Commons. But the PM who stays the course, as any brand-builder learns the hard way, must know two things: their own story, well enough to tell it plainly; and the people they speak to, well enough for them to make it their own. Aim a dull narrative at everyone and you reach no one; tell a story worth sharing and both left and right will see themselves in it.

Don’t avoid the right questions about Preston Davey’s murder

It is now retrospectively acknowledged that great harm was done by the refusal to investigate serious crimes and dangerous mental illness for fear of being branded racist – the grooming gangs, the Southport and Nottingham killings. No similar acknowledgment has been made about the handling of cases involving homosexuals. This week, Jamie Varley was convicted of murder, sexual assault, child cruelty and making and distributing indecent images. His victim was his own adopted baby son, Preston Davey. Varley’s partner, John McGowan-Fazakerley, was convicted of lesser crimes against the boy. The details of Preston’s short life and bestial death are abominable.

Dear Mary: Should I return my pod coffee maker on moral grounds?

Q. I adore doing jigsaws and these days there’s an added bonus — by posting my progress on Instagram I can share the happy glow it gives me knowing that I’m reducing toxic screen-time habits. Recently I begged to borrow a magnificent 1,000-piece puzzle from a friend — a vast winter scene by Pieter Bruegel. Setting to, I succumbed to the meditative calm and satisfaction of puzzling. After two weeks of hard graft neglecting pretty much all domestic duties, the puzzle was finished, but with a piece missing! This maddening lost piece is an obscure blob of twiggy branch that nobody could love, but its absence mocks all my efforts. I cannot be sure it was I who lost it.