David cameron

The News of the World has done its poll of marginal seats today (story here, Anthony Wells here) – a hugely expensive operation, but worthwhile because British elections are decided in marginal seats. National polling, while interesting, can be a misleading indicator of outcome. The result is that the Tories have a safe lead of 13 points (take a bow, Lord Ashcroft), but would still end up with just a 38-seat majority due to Westminster’s unfair voting system. As I say in my column, this is nowhere near a ‘safe’ majority, because it means the government can be defeated by 20 rebels.

Ok, ok – so PMQs may be of more interest inside Westminster than out.  But, love it or loathe it, it's still one of those things which affects the mood music of politics and how it is reported.  Far better for a party leader to do it well, than to be bludgeoned by his opponent at the dispatch box. Which is why Team Dave should internalise Matthew Parris's article in the Times today.  Not only is it typically readable, but it's packed full of sound advice for how the Tory leader should present himself in the weekly knockabout sessions.  Here's a snippet: "Millions are now eyeing Mr Cameron up as a potential prime minister, and considering, not unhopefully, whether he’s up to it.

In his Telegraph column today, Ben Brogan asks one of the most important political questions of all: do the Tories have a plan for dealing with the mess they face in government?  They talk tough on debt and spending, for sure, but the details are still kinda lacking.  Is there anything behind the rhetoric?  And, if there is, will they pull it off?   Of course, the only proper answer is: let's wait and see.  The proof of this particular pudding will come in the event of a Conservative election victory and, then, in the Emergency Budget that George Osborne has pencilled in for June or July.

Here’s a phrase. Dave blew it today. That’s a harsh verdict because he used PMQs to focus on Haiti and the Doncaster torture case. Naturally Haiti dominates the news and we all know that vulnerable kids have a very special place in Dave’s heart. But this is a political scrap and he needed to show a bit of muscle in the house. Rather than cultivating his finer instincts he should have strutted into the cockfight and blasted some of Gordon’s feathers off. As it was he elicited little of value from the Doncaster case and dug himself into an unwinnable dispute about whether the review should be published in full. Gordon had a good day, bordering on excellent. At times it looked as if the entire show had been stage-managed to make him look in control and at ease.

At last, Cameron’s got it. He finally varied his tactics at PMQs today. Brown had no warning. That made the change doubly effective. First Cameron asked two easy-peasy questions about salt which the PM answered in his favourite strain of complacent pomposity. At one point I think I heard him say the nation’s supplies are so crucial that he may create a ‘salt cell’ in the middle of Britain so we never again run low on this vital condiment. Cameron then tossed aside the salt-pot and declined to ask a further question. Brown was unsettled by this. Realising the worst was yet to come, he waffled nervously through an answer to the next question from Dari Taylor (Lab, Stockton South) which focused on adoption and fostering.

So what's happened to the Tories' policy-a-day blitz that was meant to fill all of January?  Tory announcements and speeches were happening thick 'n' fast at the beginning of last week, and, obviously, we had Cameron's speech yesterday – but it hasn't been quite as non-stop as we were led to believe.    This is intentional.  As James has already pointed out, the Tories were all too happy to let Labour scrap underneath the limelight last week.  And there's also a realisation that they may have been overdoing it previously.  Some Tories around Westminster are now talking more of one Big Announcement per week.   That sounds about right to me, and deals with some of the qualms I raised before Christmas.