David cameron

I know there's a danger of expending too many words on poster campaigns, so just a quick post to flag up the designs the Tories launched this morning.  There's one of them above, and two more based on the same theme - "I've never voted Tory before, but..." - which you can see here. To my eyes, at least, they're a massive improvement over the last, graveyard poster: refreshingly positive, while also attacking The Way Things Are Now.   Now, I know there are CoffeeHousers who liked the Death Tax poster precisely because it got down 'n' dirty, taking the fight to Labour.  But, despite their sunnier front, these latest posters will also hit Labour where it hurts.  After all, one of the ideas that Brown & Co.

Maybe it's just a slow Saturday, but the Conservatives' latest WebCameron video (see below) strikes me as one of the most effective yet. The pitch is straightforward: make an appeal to people who voted New Labour or who "have never voted Tory before".  So things like Sure Start and the minimum wage get a namecheck. But, aside from that, it's striking just how clearly and unequivocally Cameron sets out Tory commitments such as recognising marriage in the tax system. Indeed, the passage on the "root causes of our social breakdown", and how the Tories would deal with them, harkens back to his powerful address at the party conference.  Only, this time, it's a bit more conversational.  And there's a greenhouse in the background.

There must be something about stepping back onto Scottish soil that invigorates Alistair Darling, because his Edinburgh speech is one of the most political and confrontational he has delivered for some time.  Sure, Darling is a Labour man, so it's part of his job to oppose the Tories.  But, compared to his Cabinet colleagues, he's normally so restrained about it.  Here, though, the gloves are well and truly off. The Chancellor calls Cameron a "real risk to Scotland's future," and throws in a dash of Thatcher-baiting ("The Tories ... are as out of touch now as they were 30 years ago").  But, really, there are two passages worth dwelling on, for what they might tell us about Labour's election campaign.

The Joanne Cash affair is the kind of story you couldn't make up. But once you get beyond the comic details there are a few things worth taking seriously. First, CCHQ has not covered itself in glory during this episode. It was aware of the problem but rather than dealing with it, it attempted to massage the situation. If CCHQ had acted decisively, this problem could have been resolved a fortnight ago without all this publicity and damage to the party. CCHQ's performance hardly fills one with confidence about whether or not it has done the appropriate due diligence on its candidates all around the country.   Second, it is striking how much resentment there is to the Cameron circle even in an association so close to Westminster and Notting Hill.

Labour’s new ad with David Cameron facing both ways highlights what was wrong with the Tories’ opening ad of the year, that one dominated by Cameron’s face. The Tory strategy for the election campaign has to be to try and make it into a referendum on this failed government. But that ad, which emphasised Cameron so strongly, gave Labour an opening to try and turn the election not just into a choice between two parties but into a referendum on David Cameron and Tory policy. Labour’s success in doing this is largely responsible for the Tory wobble. The contrast between Cameron and Brown does work to the Tories’ advantage. But it works because it is a contrast.