Conservative party

The polls could hardly be closer than they are at the moment and the parliamentary arithmetic looks like it is going to be remarkably tight, there’ll be only a few seats in it as to whether it’ll be Cameron or Miliband as Prime Minister. Yet, campaign aides on both sides have been struck by one thing: the large number of undecideds. One recent poll suggested that as many as one in five of those who intend to vote are still undecided. How this group breaks will determine the result. As one close Miliband ally put it to me, ‘The defining moment of this campaign hasn’t happened yet’. The Tory hope is that an unrelenting focus on the economy and the threat it that any Labour SNP arrangement would pose, will nudge these undecideds into their column.

There’s nothing wrong with negative campaigning in an election. If you think your opponents would damage the country, then you should point it out. What’s wrong with negative campaigning is when it’s the only sort of campaigning you’re doing, or when the balance appears to be tipping in its favour in terms of your key messages and big attention-seeking posters. The Tories are currently facing accusations that they are doing too much negative campaigning, and so today David Cameron tried to defend that campaign when he appeared on Sky's Murnaghan programme.

Membership of the Conservative Party has halved under David Cameron, leaving him with fewer activists to help him in this election than were available to any of his modern predecessors. So how to fight a Labour Party that has not suffered from the same hollowing out? One answer is to bus in activists, which is being done via Roadtrip2015 — a traveling ensemble of young volunteers who move around the country en mass for a day of campaigning in a key seat. This morning, a new phase of Roadtrip is kicking off as the election campaign enters into the final 10 days.

Are the Tories having a bad campaign? It certainly doesn’t seem to be as slick and upbeat as some had expected. Many Tories had expected the polls to stay right where they are until polling day, but others had assumed that there would at least be some signs of a public panic about Ed Miliband by now. Instead, normally gloomy Labour types say their leader is becoming less of a problem on the doorstep. That’s damning with faint praise, still, but the Tories had assumed things would be getting worse for Labour now, not better. The Tories I’ve spoken to over the past couple of days talk of the need to ‘hold our nerve’, which suggests a risk of getting nervous but certainly not outright panic.

This afternoon something rare will happen in this election campaign. David Cameron will campaign in London. While bus-ing and jetting all around the four countries that make up the United Kingdom, the capital has all but been forgotten by the Prime Minister during the short campaign. Like so many aspects of this general election campaign, Wednesday's event will be closed to journalists. So what's going on? Tory worries in the capital are growing. Polls have Labour out ahead by double digits, and many of Miliband's expected gains will likely come from greater-London marginals. Mr S is repeatedly hearing complaints from Tory activists that the data they have in London is massively skewed by 'the Boris factor'.

The general election campaign is beginning to feel a little staid. Maybe there was too much excitement over the attacks and TV debates, or maybe the parties are running out of big policies. But there are still some announcements: Labour will continue its ‘NHS week’ with promises of more health care spending while the Tories will talk up their caring side. To help guide you through the melée of stories and spin, here is a summary of today’s main election stories. 1. Vote Labour, save the Union The Tories’ attacks on the dangers of voting Labour and getting the SNP have hit a road bump. Two senior former cabinet minsters have suggested that Conservative voters in Scotland should back Labour in the upcoming election, to keep out the nationalists.