Commodification

How have we allowed star ratings to take over our lives?

Sometimes I like to imagine who I’d be without the internet. A better person, for sure. A person who has read more novels, possibly written one, and spent considerably less time bickering with strangers. But what if there are other, more profound, ways in which going online has changed me? That’s the question addressed by both Benji Wilson and Kathryn Jezer-Morton in these books, which look at how the commodifying grammar of the internet has insinuated itself deep into our personalities. One explores the way we behave as consumers, and the other examines the way we shape ourselves for consumption: together, they offer a depressing insight into the way we live now.