Boomers

Why is the wine industry dying?

Most wine columns resemble recipes from Larousse Gastronomique or Mastering the Art of French Cooking in this way: they have happy endings. This column, alas, proceeds with a melancholy burden. The world of wine, it pains me to report, is in the doldrums. Is it because of a new infestation of phylloxera, the blight that devastated French vineyards in the 19th century, or some other pest? Is it some novel tyranny of teetotalers, outlawing the production and consumption of wine? No. It is something closer to original sin or what Immanuel Kant on a dreary afternoon called “the crooked timber of humanity” out of which nothing straight can be fashioned. In short, it is the news that the wine industry itself is dying. Why?

Boomer hate has gone too far

Charles Murray, whose work on race and IQ has made him something of a darling of the online right, found himself out of favor with his fan base when he posted on X that a young married couple – each making $15 an hour and working 48-hour weeks – can afford a baby and a place to live. The reaction was furious. “Charles Murray is a good man,” wrote Zarathustra, a popular dissident right-wing poster. “Sadly, however, he’s also a Boomer. Which by necessity, means his bumper sticker talking points on political economy are comically out of touch garbage, and read like a moldy Reagan Youth pamphlet from 1982.” Murray’s post broke X containment and made it to the subreddit r/BoomersBeingFools.

A Gen Z defense of America

I am twenty-one. Not being on social media, I am ill-informed of the true depth of rage and fear available to the human psyche. Even so, I’ve heard that the planet will overheat. My pastor tells me the churches will sit empty, and the WSJ warns I’ll never buy a home. Boomers bemoan the laziness of my generation. Given these prophecies of doom, it is no wonder that we are a bit anxious. But if we were ever to look up from our screens and allow the evidence within sight to form our perception of reality, we might be pleasantly surprised: America’s social fabric is strong, and so are we.  I went on a run on the prairie today.

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What the skibidi?

People whose minds stopped evolving 20 years ago are having a snit because the Cambridge Dictionary, the world’s largest online lexicography, has added a few Gen-Z and Gen-Alpha slang terms to its more than 6,000 entries. The most controversial include “skibidi,” “delulu” and “tradwife.” You could argue that the latter is more of a millennial linguistic formulation for the extremely online, but the other two are definitely youth newspeak. Tradwife, as a term and a viral activity, is going to stick around for a while. “Skibidi,” derived from the YouTube Skibidi Toilet meme, is a word with as many meanings as “aloha” and “shalom,” and has the potential for a generation-spanning shelf life.

Trad wife

LinkedIn is one big re-education camp

You just graduated college – time to find a job, buck-o. Print out those resumes, and hit the streets hungry. Pass them out to everyone and anyone. Be willing to do what others won’t. Landed your first gig? Show up each morning bright eyed and bushy tailed, no matter how humiliating, and consistently go above and beyond. But most importantly, stay true to yourself. This is the bumper sticker “job advice” boomers have been giving to successive generations for the last 50 years. It’s arguable how useful it ever was, even in their own time. But it’s not until LinkedIn that this contrived work ethic became formalized and permanentized in the digital square – so much so that we’re forced to ask, will we ever have a normal job culture again?

LinkedIn

The Zoomer Zynergy that brought Trump back

Donald Trump has won the presidency for a second time — but the real surprise is the coalition of voters that put him there. Women showed up less for Kamala Harris than they did for Joe Biden, Trump’s white working-class base didn’t falter, and Arab Americans made their mark in Dearborn, Michigan. But the most notable gains for the GOP, however, were with Hispanic men and young men. With Hispanic men, according to CNN exit polls, the shift is remarkable: from +31 for Hillary Clinton, to +23 for Joe Biden, to +10 to Trump. Lots of credit is due to the burgeoning Spanish-speaking conservative media. With young men, the trend is even more eye-opening.

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NIMBYs to the left of me, YIMBYs to the left

First disclosure: I do not appear in this book. I say that only because — second disclosure — I consider myself a YIMBY, and I am familiar, at least online, with many of the characters and figures quoted or interviewed. However, I learned a lot about this loose movement and found it fascinating to read a book on a phenomenon that I would have trouble viewing with a detached, scholarly distance. Yes to the City, by the cultural sociologist and urban policy scholar Max Holleran, must have been a difficult book to write, not least because YIMBY (“Yes in my backyard”) is as much a rallying cry or a slogan as it is a movement, let alone an organization. The YIMBY nemesis, NIMBY (“Not in my backyard”), is equally amorphous.

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Embrace the gerontocracy

America is a young nation — and young at heart. Our national ethos is centered on those four words in the Declaration of Independence, “the pursuit of happiness.” In order to pursue anything, you need a certain vigor. America had vigor even before the youth culture of the Sixties revolutionized how we thought about age. That decade ushered in the famous slogan “don’t trust anyone over thirty.” We’re not nearly so politically incorrect now, but the mentality still holds. America is forever prodding and poking its young, waiting for some wellspring of Talmudic wisdom to come gushing forth. What does Gen Z think?! Gen Z would just like to finish high school, thank you very much.

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How the boomers robbed the young of all hope

"Young people do not degenerate; this occurs only after grown men have already become corrupt.” — Montesquieu, The Spirit of Laws, 1748. The great test of a generation is whether it leaves better prospects for its descendants. Yet by virtually every indication, the baby boomers, and even the Gen Xers, are leaving a heritage of economic carnage — as well as a growing social and cultural dissipation that could shape our future and the fate of democratic self-rule, and not for the better. This legacy comes not from outside forces, but the investment bankers, tech oligarchs and their partners in the clerisy who have weakened their national economies and undermined the chances of upward mobility for most young people.

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Time for the baby boomers to grow up already

It was a nice neighborhood until those people moved in. Now you can’t even swim in the pool. By four in the afternoon, they’re all sitting around drinking Corona, smoking pot, and blasting their awful music. Oh, and the language! I used to love swimming in that pool when I was little. Now, I’m not sure I want my kids anywhere near it. Seriously, the retirement park has gone to the birds since all the boomers moved in. When my grandparents died, my mom and dad inherited their double-wide in this park near Sarasota. From what I remember growing up, it was a lot like the retirement park in Seinfeld, only with old WASPs instead of old Jews. There wasn’t as much shouting. Everything else was the same though. There were lots of pastel sweaters and Bermuda shorts.

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