The man in the White Castle
The world’s first fast-food restaurant chain. The first to sell over a billion hamburgers, to invent the carry-out and to offer discount coupons in the newspapers. Jewel of the American Midwest. Celebrating its centenary. Better burgers than McDonald’s, according to Consumer Reports. Still run as a family business. Some 377 US locations, and growing. Obsessively loved by some, faintly ludicrous to others with its trademark enamel-glazed, faux-brick architecture and miniature square patties, White Castle is the Rodney Dangerfield of greasy spoons. It gets no respect.