Is McDonald’s the Apple of the fast food world?
The Golden Arches are shining with even greater lustre than usual in Chicago these days. McDonald’s, the world’s biggest food chain, has just opened its flagship restaurant in the town it calls home – and what a marvel it is. More like an Apple Store than a fast food joint, the new outlet is described by designers Ross Barney Architects as an ‘oasis,’ a sleek glass cube the size of a city block with shared tables, ‘tapestries’ of living plants on the walls, an apple orchard and table service as well as automated ordering. The new look will form the basis of redesigns for the majority of the firm’s 14,000 restaurants across the country, at a cost of $6 billion, meaning an oasis could be coming to a McDonald’s near you very soon.