So, you wanted to be famous?
For decades, people worldwide have dreamed about being famous. What would it be like to live like a celebrity? To have even a glimpse of celebrity life? Well, as technology has been democratized, so has fame and the many trappings that come with it. People flock to Twitter, Facebook, Instagram, TikTok, Twitch, and YouTube to share their random thoughts, uninformed opinions, dance moves, animal photos, children’s names, and much more. The masses want to feel special. They want to be celebrated. They seek out an R.O.E. — return on ego — which comes with digital likes, comments and a hit of dopamine, instead of an R.O.I. — return on investment — which allows you to pay your mortgage.