Barbenheimer, strikes and Hollywood’s uncertain tomorrow
It’s December 2020, in the middle of the pandemic, and Kara Swisher has invited Jason Kilar, CEO of Warner Bros onto her New York Times podcast, Sway. Kilar has just announced that his company will be breaking its theatrical windows, simultaneously releasing their full slate in cinemas and on their streaming service, HBO Max. Swisher sees him as the first CEO pushing ahead into an obvious streaming future, without cinemas. In Swisher’s words: “I’ve said movie theaters are dead men walking… their bad popcorn, their idea of innovation is a comfy seat; this [COVID] is just accelerating a trend that’s already been happening.” Her argument is simple: why spend the money to go out, and bring the family to a cinema, when you can watch it in your living room?