Why Fairtrade fails to help farmers in developing countries
From our UK edition
Fairtrade or ‘Fairer Trade’? Who knew that the use of a comparative could cause so much fuss? What with Sainsbury’s dropping the Fairtrade label from its own-brand teabags in favour of a ‘Fairer Trade’ label, that’s exactly what has happened. Ignoring the fact that Sainsbury’s actually announced this move back in May, certain commentators (including some Labour MPs such as Andy McDonald and Stella Creasy) have only just now cottoned on to it, and (for some reason) have decided that this is ‘a bad thing’. It’s just a shame, however, that those people damning Sainsbury’s for making this change hold a very naïve view about the impact of Fairtrade.
