Does Poland have an image problem?
It’s irresistibly funny to appoint somebody to improve your national image and then see the appointment turn into a national image issue in no time. That’s precisely what has happened in Poland. On 29 July, when Prime Minister Donald Tusk appointed Barbara Mróz-Gorgoń, a professor of marketing, as the government’s new plenipotentiary for promoting the Polish brand, everybody thought that the position was a step towards defining Poland’s national identity. Imagine an official Cabinet Office report on British society claiming that nearly all the teenagers in Leeds are fluent in French Then someone read one of her reports.