Ikea’s real genius: making furniture disposable
By all accounts, Ikea founder Ingvar Kamprad was my kind of guy: may he rest in peace (on an Askvoll standard double). Like me, he was a skinflint. For a multibillionaire to buy his clothes at flea markets and select his groceries from supermarket quick-sale shelves is charming. About his retail wares, I’m more ambivalent. Look, hats off to Ingvar for making halfway-attractive furniture available to the hoi polloi at affordable prices. Yet every time I’ve succumbed to the allure of a cheap-and-cheerful Ikea design, I’ve ended up hating it. Part of the problem is the look. Cheap-and-cheerful is not my bag. I’m more into cheap-and-morose. In a profile a while ago, a journalist characterised my home as freighted with ‘grandma furniture’.