Brad Todd

Brad Todd is a founding partner of the Republican agency OnMessage Inc. and the co-author of The Great Revolt: Inside the Populist Coalition Reshaping American Politics.

Populism will win the 2024 election

The election is less than two weeks away and early voting has begun, but we already know the winner. It’s populism. Unlike every other presidential election this century, in 2024 we’re watching a campaign in which both parties’ nominees are running on explicitly populist platforms. As a result, no matter who wins, they’ll form a government with an agenda and mandate different from the one Washington’s status quo corporatist, globalists and lobbyists prefer. Donald Trump’s surprise victory over Hillary Clinton in 2016 was largely attributed, after the fact, to a rise in populist sentiment.

populism