Why we worship the Wimbledon Wags
From our UK edition
Strangely, it was the Sunday Telegraph, not the red tops, that in 2002 coined the acronym Wags after staff in a Dubai hotel used it to describe the wives and girlfriends of England football players. Little did they know that the term would have the traction that it still does nearly 25 years later. Of course, when most people summon core Wags to mind, they think of the glorious bitchiness of the football Wags in their 2006 Baden-Baden Euro glory – all fake tan, Ugg boots, hair and sunglasses like Barbies on speed. Sadly, they don’t make them like that anymore. These days, Wags don’t need the papers to pap them; they are Instagram celebrities before they have even got the GHD hair straighteners out – they’re not trying as hard. But I’m not here for the football Wags.