An ode to Boden
Way back in the noughties, Charles Moore observed that the Conservatives could learn a lot from the Boden story. ‘An individualistic, non-hierarchical, girly, aspirational, southern, 40 per cent internet-based, middle-class business, laid back but hard-headed. Yet, at the same time, it is quite traditional […] the way of life he is promoting is instinctively conservative’,