The enigmatic rise of Colleen Hoover
The world’s bestselling author is a forty-three-year-old mom you probably haven’t heard of. In fact, unless you’re an extremely online fiction reader between the ages of sixteen and twenty-four, Hoover is likely to be a bit of an unknown quantity. It’s hard to see how she can stay that way: with 1.1 million followers on TikTok — her fans call themselves her CoHort — Hoover is the platform’s most popular author. As a result of her #BookTok fame, “CoHo” is now the second most followed author on Goodreads; while most authors have a single book on the bestseller list, Hoover dominates with multiple books at a time. In late January this year, her books held three of the top five spots on the New York Times bestseller list.
