What could an 80s beer brand teach political leaders about reinventing your brand?
From our UK edition
Political parties are faced with the challenge of re-inventing themselves every few years in order to reconnect with both their core voters, whilst appealing to new, and undecided ones, particularly as the clock ticks down to a General Election. It can also be a similar problem for major businesses, and their brands, as they look to keep step with changing consumer tastes and make sure their products and services, and what they offer and stand for, are still in tune with what their target audience wants to buy.
