Politicians need to learn from Andrew Tate
From our UK edition
When Mel Stride put out a YouTube Short last month, it got zero views. That, surely, is worth repeating: zero views. Stride’s unloved ‘short’ was a poorly cropped clip of a GB News interview, similar to dozens of other clips he had posted on his YouTube channel before being sacked as shadow chancellor. Most of them have fewer than ten views. Stride was born in 1961, so he can perhaps be forgiven for not being au fait with the latest meta on social media. But most of our MPs have similarly amateurish operations, despite recognising the importance of social media in modern communications.