Is this the right’s answer to woke corporatism?
Woke corporatism has taken over America. Nike nixed a sneaker launch featuring the Betsy Ross flag after noted anthem-kneeler Colin Kaepernick claimed it was offensive. Coca-Cola and other companies threatened to boycott doing business in Georgia over the state's new election security legislation. Levi's allegedly booted its president over her anti-school closure views during the pandemic, and nearly every major retailer features pro-Black Lives Matter or Pride Month messaging on its storefronts and websites. It can seem impossible as a conservative to avoid giving your hard-earned money to businesses that hate you. Even for moderate or apolitical consumers, it can be frustrating and tiresome to be hit with a wave of political messaging when you're just trying to purchase a product.