Uk politics

Both James and Tim Montgomerie felt that William Hague must be more prominent during this campaign and Cameron has reached the same conclusion. Hague opened the spring confernece with a stark, bleak message: "And I say it is that most crucial election because I believe the choice for Britain is as stark as this: it is change or ruin." He then detailed the easiest illustration of Brown's appalling economic stweardship: a 13 year statistical progress of regression for which Brown, and Brown alone, is responsible. 'When Gordon Brown took over, this, our great country, was the 4th largest economy in the world. Now it is falling behind and forecast within 5 years to be the 11th, behind not just growing giants like China, but behind our neighbours France and Italy.

Tory spring forum gives David Cameron a chance to regain the momentum. The media will be there in numbers and I suspect that the rumours of an early election mean that it will get more attention than it otherwise would have done. Cameron’s speech is a real chance to show what the Tories are going to fight the election on. The speech isn’t as important as the one he gave at the 2007 conference when Brown appeared set to call an election, but Cameron would be well advised to reprise a couple of tricks from it. He should speak without a text—Cameron is just such a better speaker that way. He also needs to show—as he did in that 2007 speech—that he is up for an election.

At the beginning of this week the key figures in the Tory election campaign gathered together in Notting Hill to try and work out what was going wrong with the Tory campaign, why the Tory lead has halved since December. Our cover this week attempts to answer this question. My take is that the problem is largely caused by the structure of the campaign. Successful campaigns tend to have a chief strategist and a campaign manager. The strategist's job is to work out what the election is about and the campaign manager's role is to implement that vision and take charge of day to day tactics. The Tory problem is that they have no campaign manager and four men - Steve Hilton, George Osborne, Andy Coulson and George Bridges - who appear to be vying to be chief strategist.

The obsession of British politicians - and political journalists - with American politics is often mocked. But there's a clarity to American political messages that is often missing in this country. So it is good to see George Osborne borrowing a line from the Reagan playbook, and pointing out that people are now worse off than they were at the last election. The Tories desperately need to shift the focus of the campaign back onto Labour's failures and this is a start to that process. Osborne is delivering the Mais lecture tonight, one of the prestige dates in the British economic calendar. He's the first shadow Chancellor to deliver it, a sign of how much the markets and everyone else are waiting to see what Osborne does.