The case for the Twitter blue check
In 2009, Twitter formalized a caste system. Notable users could apply for verification, earning a blue check next to their names. This was meant to stop malicious impersonators from adopting their identities. Oddly enough, one person who prompted this move was Kanye West, who had criticized “losers making fake Kanye West Twitter accounts.” Clarifying the identities of users was a valid aim. Still, it introduced class conflict. As Twitter acknowledged when controversy erupted after alt-right organizer Jason Kessler earned verification, being given a blue check was “interpreted as an endorsement or an indicator of importance.” An indicator of importance! Of course, that was obvious when it came to Barack Obama or Taylor Swift.