Welcome to Tivat, the ‘Monaco of the Balkans’
“Quiet luxury” is all the rage these days, the social media algorithms tell me. On Instagram and TikTok, Americans inform their followers that clothing with no visible branding is a true status signifier, before extolling the virtues of Barbour jackets and Loro Piana shoes. Aspirational people shouldn’t drive flashy new cars, they argue; instead, they should drive a 30-year-old Range Rover – as if the inevitable engine rebuild wouldn’t cost more than most people would spend on a car. When decorating, millennial gray is wrong, garish and uninteresting; everything must be sage green with brass accents. There is nothing more quiet and luxurious than the B&Q color-matching desk.
