The sorry state of Supreme
It would have happened on a Thursday, as it does every Thursday. Crowds of young men and teen boys would have lined up outside stores around the globe, in hopes of buying the latest drop from Supreme — the pugnacious streetwear brand which rose from New York skater shop to global multibillion-dollar fashion colossus and sold to fashion conglomerate VF Corporation for $2.1 billion in December 2020. Even if you don’t care about skating or streetwear, you would instantly recognize a white T-shirt slapped with their logo; a red box, with “Supreme” in Futura Heavy Oblique font inside. Celebrities love Supreme, the stylish (Hailey Bieber, A$AP Rocky, Kanye West) and the stylish-wannabes (Justin Bieber, Travis Scott, Jaden Smith).
