Steve hilton

The trouble with Cable’s posturing

What are we to make of the fact that No.10 gave the thumbs-up to Vince Cable’s bizarre anti-capitalist rhetoric today? “Capitalism takes no prisoners and it kills competition where it can,” he fumed – and you can argue that, technically, he is paraphrasing Adam Smith. But he has been in politics long enough to know what signal his speech sent out (and the reaction it would trigger). Mood music counts for a lot in politics, and in business. And the mood music from this government sounds like a bunch of politicians happy to tax the bejesus out of the high-paid - regarding them as ATM machines to be raided, rather than wealth creators to be welcomed. It's time to ask what harm all this posturing is doing.

Prepare to be nudged

‘Nudge’ posits that people can be subtly cajoled into changing their behaviour. The Cameroons were convinced nudgers at one stage. Greg Clark and Grant Shapps designed The Green Deal, a free home insulation programme to encourage green living, paid for by savings on energy bills. Then David Cameron and Steve Hilton conceived the Big Society and nudging was discarded as some unwanted puppy.    But, James Crabtree reports that nudging is back. There’s even a ‘nudge unit’ in No.10: ‘The group, whispers one insider, was first set to find alternatives to the constant regulations flowing through Whitehall, but is becoming increasingly influential.

The Strong Society

The ideas buried in the Tory manifesto - buried I say because they've not spent nearly enough time explaining them - are good and classically conservative. Family, Community, Country. Those are the pillars. But they've not been able to build upon this good work and instead the "Big Society" has left voters cold and confused. What does it mean? And that's left the Tories vulnerable. During the second debate Gordon Brown even suggested that the Tories' Big Idea was little more than a kind of "DIY NHS" - a double calumny since the NHS is the one area that the Conservatives have decided to leave well alone. So the idea has been corrupted and people think that they've got to come home from work and then set up a school or something. That's not how it works.

At last, the Tories get organised

Three weeks ago, James argued that the Tories’ incoherence emanated from their disjointed campaign management. Steve Hilton, Andy Coulson, George Osborne and George Bridges were not communicating and the stark clarity on the economy and ‘Broken Britain’ was obscured. James urged the Cameroon duma to put its house in order. Cameron heeded some of his advice, but this morning brings the most significant change. Tim Montgomerie reports that Andy Coulson and Steve Hilton have at last joined forces and will report direct to George Osborne, who will be replaced by Ken Clarke as the Tory’s economic face. That that this is news reveals the utter chaos  that ruled the campaign; but, as they say, better late than never.

Why the Tories’ internal polling matters

Iain Martin and Tim Montgomerie are both reporting that the Conservatives have hired YouGov to do polling for them. This might seem like the ultimate Westminster insider story but it will actually have ramifications for the election campaign as a whole. I understand that the Tory deal with YouGov will mean that they will get polling within the day on their morning announcements and the like. They will also have numbers on which moments in the leaders’ debates resonated with the voters about two hours after these debates finish, enabling them to have whole ad campaigns ready to go for the next morning. The nature of the party’s polling has been controversial in Conservative circles for a while.

Getting the Tories back on track

At the beginning of this week the key figures in the Tory election campaign gathered together in Notting Hill to try and work out what was going wrong with the Tory campaign, why the Tory lead has halved since December. Our cover this week attempts to answer this question. My take is that the problem is largely caused by the structure of the campaign. Successful campaigns tend to have a chief strategist and a campaign manager. The strategist's job is to work out what the election is about and the campaign manager's role is to implement that vision and take charge of day to day tactics. The Tory problem is that they have no campaign manager and four men - Steve Hilton, George Osborne, Andy Coulson and George Bridges - who appear to be vying to be chief strategist.

A Question for the Nudgers

As we know, Team Dave are fans of Richard Thaler and Cass Sunstein's Nudge. The authors advocate something called "libertarian paternalism". Steve Hilton, Cameron's style guru, is especially enthusiastic about using insights gleaned from behavioural economics to advance "progressive Conservatism". Here's one example he cites in a recent strategy memo: A few years ago, the authorities in Montana managed to cut binge drinking amongst students - something that the Labour Government has tried and failed to do over the past decade. How? They simply put up advertising that stated: ‘80% of Montana college students drink fewer than four beers per week’. This led to an immediate fall in binge drinking because of the power of social norms.

Tensions in the Cameron circle over election strategy

There is a fascinating glimpse at the tensions inside the top echelons of the Conservative party in The Times today. Francis Elliott reports that Steve Hilton is trying to veto the appointment of James O’Shaugnessy, head of policy for the party, as head of the Downing Street policy unit should the Tories win the election. Francis writes that tensions between Hilton and O’Shaugnessy have been exacerbated by disputes about what should go in the initial slice of the Tory manifesto which will be published on Monday. O’Shaugnessy is one of politics' nice guys. But he has been the focus of negative briefing in recent months. Back in early September, I was told that Hilton was casting around for other candidates for the job in government.

The press’ obsession with the Tories, Rachel Whetstone and Google is immature 

Nearly all the papers have run articles on Rachel Whetstone today. These pieces concentrate on the fact that she’s the partner of Steve Hilton, Cameron’s chief strategist, and that the Tories mention Google quite often. Frankly, this strikes me as a nothing story. The Tories are mentioning Google so much because it is the kind of modern, successful brand that they want to be associated with, not because Whetsone, who was Michael Howard’s political secretary and who used to be close for Cameron, works there. Also, considering how Google has become shorthand for so much of the technological change going on around us, it would be rather hard for a politician to talk about how the internet can change the way public services are delivered without ever mentioning the company.