Steve hilton

Getting the Tories back on track

At the beginning of this week the key figures in the Tory election campaign gathered together in Notting Hill to try and work out what was going wrong with the Tory campaign, why the Tory lead has halved since December. Our cover this week attempts to answer this question. My take is that the problem is largely caused by the structure of the campaign. Successful campaigns tend to have a chief strategist and a campaign manager. The strategist’s job is to work out what the election is about and the campaign manager’s role is to implement that vision and take charge of day to day tactics. The Tory problem is

A Question for the Nudgers

As we know, Team Dave are fans of Richard Thaler and Cass Sunstein’s Nudge. The authors advocate something called “libertarian paternalism”. Steve Hilton, Cameron’s style guru, is especially enthusiastic about using insights gleaned from behavioural economics to advance “progressive Conservatism”. Here’s one example he cites in a recent strategy memo: A few years ago, the authorities in Montana managed to cut binge drinking amongst students – something that the Labour Government has tried and failed to do over the past decade. How? They simply put up advertising that stated: ‘80% of Montana college students drink fewer than four beers per week’. This led to an immediate fall in binge drinking

Tensions in the Cameron circle over election strategy

There is a fascinating glimpse at the tensions inside the top echelons of the Conservative party in The Times today. Francis Elliott reports that Steve Hilton is trying to veto the appointment of James O’Shaugnessy, head of policy for the party, as head of the Downing Street policy unit should the Tories win the election. Francis writes that tensions between Hilton and O’Shaugnessy have been exacerbated by disputes about what should go in the initial slice of the Tory manifesto which will be published on Monday. O’Shaugnessy is one of politics’ nice guys. But he has been the focus of negative briefing in recent months. Back in early September, I

The press’ obsession with the Tories, Rachel Whetstone and Google is immature 

Nearly all the papers have run articles on Rachel Whetstone today. These pieces concentrate on the fact that she’s the partner of Steve Hilton, Cameron’s chief strategist, and that the Tories mention Google quite often. Frankly, this strikes me as a nothing story. The Tories are mentioning Google so much because it is the kind of modern, successful brand that they want to be associated with, not because Whetsone, who was Michael Howard’s political secretary and who used to be close for Cameron, works there. Also, considering how Google has become shorthand for so much of the technological change going on around us, it would be rather hard for a