A marketer’s request: Make SXSW exciting again
This year at the South by Southwest Interactive Festival (SXSW), an impressive lineup of 2020 presidential candidates (and possible candidates) like Amy Klobuchar, Julián Castro, and John Kasich will take the stage for ‘Conversations About America’s Future,’ a series of one-on-one interviews with prominent media figures. Too bad everybody’s talking about Game of Thrones instead. In building its ‘Bleed for the Throne’ setup at the annual digital confab, HBO had to live up to the hype of last year’s SXSW stunt, where they surprised pretty much everybody by building an actual Westworld.
