What makes Joe Rogan so successful?
If you had watched the Joe Rogan Experience in the early 2010s, you would have had no idea that it would become the world’s largest, most influential podcast. Filmed in the living room of the Fear Factor host and Ultimate Fighting Championship commentator Joe Rogan, JRE featured Rogan and his hapless sidekick Brian Redban hunched over webcams in novelty t-shirts and beanies and talking to a strange assortment of comedians and conspiracy theorists. It was sponsored by Fleshlight, a company which produced masturbatory aids.Fast forward 10 years and JRE is moving to Spotify in a deal allegedly worth $100 million. It is watched and listened to millions of times a week. Guests have included Elon Musk, Mike Tyson, Bernie Sanders, Robert Downey Jr and Mel Gibson.
