Rike & Co.

How now, Hausfrau?

It’s summer and very warm on the famed Café Tomaselli terrace in the heart of Salzburg. Nevertheless, I’m sipping a hot coffee and nibbling strudel (mit Schlagobers — whipped cream, of course!) with Melissa (Missy) Baldino. We are talking food, fashion and Rike & Co., the charming entrepreneur’s new business. Missy launched Rike & Co. this past October from her charming Victorian home in Cambridge, Massachusetts. It may seem a bit incongruous in this age of hyperfeminism to be selling aprons and housedresses. But “Rike & Co.,” Missy says, “is all about family and being fashionable while cooking and doing housework and everything else that many of the fairer sex still enjoy doing.