Prufrock

Why I didn’t start a Substack

When I first began thinking about restarting my email newsletter, Prufrock, after a nine-month break (during which I cycled the Blue Ridge Parkway twice, slept until six every morning, and read novels), one option I considered was Substack. I started Prufrock in 2013 when there were very few newsletters, especially on the right. It was basically Ben Domenech’s The Transom, Michael Brendan Dougherty’s The Slurve, and Prufrock. Sometime around 2016, everyone had a newsletter. Then came Substack in 2017, which grabbed people’s attention in 2019 when Jonah Goldberg and Stephen Hayes agreed to run their new publication, the Dispatch, exclusively on the platform.

substack