Why Pharrell Williams will make LVMH happy
Amid the dusk light, there’s hushed, excited chatter. And then drums, lights, and orchestral tones. It’s 10:18 p.m. in Paris, and Pharrell Williams is debuting his first collection as creative director at Louis Vuitton, Spring-Summer 2024. Never mind that it is three quarters of an hour late — fashionably late — nobody cares. This is the biggest fashion event of the year, and we can wait. We’ve been waiting a year and a half already. This is a big deal. Lous Vuitton’s creative director is the biggest role in menswear, formerly held by the beloved, brilliant Virgil Abloh, who passed away from cancer in November 2021.
