Nostalgia

Odd man out: The Burning Origin, by Daniele Mencarelli, reviewed

From our UK edition

This terse, unsparing novel can be summed up thus: after nearly a decade’s absence, the successful designer Gabriele Bilancini returns home to suburban Rome, where he wrestles with an identity crisis. His family and friends – his intimates before he moved to Milan and raced up the social ladder – feel like shameful reminders of his proletarian origins, which he keeps hidden – in ‘the way you hide a sin’ –  from the Milanese élite he is anxious to fit in with. In Milan, where he works and lives with his girlfriend Camilla, the daughter of his mentor, the celebrity designer Franco Zardi, Gabriele dresses smartly, limits lunch to ‘a salad with full protein’ and purges his speech of any signs of his unsophisticated upbringing.

‘Sitting the 11-plus was the most momentous event of my life’ – Geoff Dyer

From our UK edition

Geoff Dyer, eh? Geoff Bloody Dyer – without doubt one of contemporary Eng. Lit.’s most successful, intellectually playful and stylistically distinctive voices. His extraordinary oeuvre spans fiction, non-fiction, memoir, criticism and genre-defying hybrids, often likened – I don’t know by who, but by me at least now – to greats such as W.G. Sebald or Roland Barthes. Dyer expertly navigates the tricky territory between high culture and everyday experience, balancing erudition with comic digression in books ranging from Out of Sheer Rage (a hilarious study of not writing a book about D.H.

News from a small island: Theft, by Abdulrazak Gurnah, reviewed

From our UK edition

In 2021, the award of the Nobel Prize in Literature made Abdulrazak Gurnah the world’s second-best-known Zanzibari – after a certain Farrokh Bulsara, aka Freddie Mercury. Forgive the flippant comparison, but the pop world’s perplexity over Queen’s vocalist’s origins feels germane to the quest for a coherent self and story undertaken by the Nobel laureate’s chief characters. Born in 1948, in what was still the ancient, British-protected sultanate of Zanzibar, Gurnah has, over 11 novels, done more than explore ‘the fate of the refugee in the gulf between cultures and continents’ (as the Nobel citation primly put it). His fiction shows that the shocks of power and history can make an exile of anyone, even in our home and in our skin.

How to write a piano concerto

From our UK edition

My Piano Concerto, The World of Yesterday, began with an email during one of the darker days of the pandemic: would I like to write a score for a movie about a concert pianist writing a piano concerto. As I looked at my concert diary, blank but for Zoom calls, it seemed like a wonderful way to keep me busy. I’d never wanted to write a piano concerto (how to begin?

Who’s still flying the flag for Britpop?

From our UK edition

There’s only one Cincinnatus in the Cotswolds, and it’s not Boris Johnson. Over the Rainbow tells the story of how, once again, Alex James was torn from his life in a very big house in the country to fulfil his national duty to play bass with Blur. The tale comes in the form of a diary, like Brian Eno’s wonderful A Year with Swollen Appendices, except that this is a year with inflated egos. To make sure our sympathies are in the right place, it begins with a preamble at the end of December 2022, during which the author attends a series of parties, each more wearisomely smug than the last. Then he sets up the stakes of the plot.

Potato crisps and the British character

From our UK edition

Pickled fish. Lemon tea. Cucumber. Doner kebab. Stewed beef noodles. Salted egg. Soft shell crab. Coney island mustard. Smoked gouda. Hamburger seasoning. Honey butter. Roasted garlic oyster. Spicy crayfish. Finger-licking braised pork. Sesame sauce hotpot. Rose petal. Numb and spicy hotpot. Roasted fish. Blueberry. The world of crisps has changed almost unrecognisably since the snack was first commercially produced in the early 20th century. Now the possibilities are enough to make the head spin. In Crunch, Natalie Whittle takes us on a whistlestop tour of the flavours we can now find across the world. The mind-boggling list gives an idea of the scope of this seemingly simple snack that goes far beyond the humble cheese and onion.

The return of CRT TVs

Cathode-ray televisions — the thick, “fat” CRT TVs of my youth — were dead. You couldn’t find them in secondhand shops, because who would buy one?They were sidewalk refuse, chunky e-waste, destined for the dump. In an era of economic dissatisfaction, the reduced cost of slim, high-resolution flat-screen TVs has been a major if often derided benefit. Populists often sneer at globalism — “Who cares that you can get great, cheap TVs when housing is more expensive and there are few jobs?” But even they would still use a stunning 4K — or 8K or 16 K even — OLED TV over the fat screens of the good ol’ days. And yet, for enthusiasts of retro video games and other esoteric media hobbies, what others see as trash is their treasure.

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The world of future heirlooms

The table at which I sit to write this column is more than 400 years old — and yet brand new. A few years ago, when a mammoth oak fell in my parents’ woods, we profited from the generosity of friends with chainsaws and access to a lumber mill and kiln who were just as determined as we were not to see this venerable specimen go to waste. My parents consulted with yet another party keenly concerned with preservation — a local, family-owned, custom furniture builder of “heirloom-quality.” It seems like a quaint concept, in this fast-forward world, where news stories and trends mirror the lifespan of an avocado — ripe one second and useless the next — to acquire and keep things with a mind for future generations.

heirlooms

Age is catching up with our much-beloved musicians

On the Who’s 1965 single “My Generation,” the band’s twenty-one-year-old lead singer Roger Daltrey half-sang, half-sneered, “Hope I die before I get old.” The song, written by the then-twenty-year-old Peter Townshend, has remained a classic for nearly sixty years, boasting both a fantastic tune and unforgettable lyrics. Yet even as the Who continue to tour the world — often in the company of that invaluable accessory for any self-regarding rock band, a full orchestra — it is now with self-aware amusement that the seventy-nine-year-old Daltrey and seventy-eight-year-old Townshend perform it.

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Nostalgia for old, rundown coastal Sussex

From our UK edition

Sally Bayley’s The Green Lady is a beguiling, experimental mixture of biography, fiction and family history. In her excellent memoir Girl with Dove (2018), she wrote about her neglected childhood in the coastal Sussex town of Littlehampton. Here she returns to the same locality, but considers her forebears, embroidering episodes from her own rackety childhood into the lives of her ancestors and local people. The title refers to a hostel on the corner of the lane where Bayley grew up. Its owner, Mary Neal, opened it up to factory girls from London. This is the central image of the book, encapsulating themes of wealth and poverty, town and country, the limitations placed on women throughout the 20th century, and how they worked and cared for each other, or didn’t.

A woman for all seasons

One of the things I love most about living in Pennsylvania is experiencing all four seasons. They are pronounced, and regardless of how long you’ve lived there, the changes in weather are always remarkable. People comment on the weather constantly, as if the four things it might be doing outside — being warm, cold, wet or dry — are novel any old day. Whether these remarks are upbeat or grumbly seems to depend on one’s age and if snow is more likely to result in a day off school or a bout of rheumatism. For me, though, a change in the seasons — any season — is a sentimental event. It’s as if nature is poignantly reminding me that time is passing. A late February warm spell this year inspired me to do some spring cleaning.

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Blockbuster is the best argument in favor of That ’90s Show

Blockbuster is a single-cam sitcom about the last Blockbuster (located inside a strip mall in Michigan). The set is dressed in authentic signage, fluorescent lights, blue walls and an oddly prophetic Howard the Duck poster. The employees have real Blockbuster name tags and uniforms (the producer, John Fox, acquired the rights and handed it over to established showrunner Vanessa Ramos: I have the rights to Blockbuster. Would you like to develop a workplace?). Every episode is packed with movie references and checkout-counter humor. The transitions between scenes are scored to hip-hop beats that sound like something you’d hear on Nickelodeon in the Nineties. You’re inside a Blockbuster for the first time since Carol Danvers fell through its roof in Captain Marvel.

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Stranger Things and the perils of nostalgia

Recently, Kate Bush went to the top of the iTunes charts — yes, such a thing does still exist — with her 1985 single "Running Up That Hill." It’s an excellent song, one of her finest works, but the reason for its somewhat unexpected resurgence in popularity is because it was prominently featured in the fourth and penultimate season of Stranger Things. It's testament to the show’s continued popularity that its consistent, even ruthless channeling of Eighties nostalgia can lead to unexpected knock-on effects.

Has nostalgia become the Greeks’ national disease?

From our UK edition

Imagine a new take on the Greek myth of Pygmalion. A love-shy artist makes a woman out of marble who is so beautiful that he falls for her and prays that she will come to life. For a moment he thinks his wish will be granted, but it is only his imagination. Now, in his sadness, he feels as if he himself is turning to stone. This, in a sense, has been the story of the Greek nation since, two centuries ago, a gang of brigands and diplomats took up arms to breathe life into the Parthenon marbles and revive the glory that was Greece. Thus began the phenomenally bloody Greek War of Independence, which brought an end to the centuries-long Ottoman occupation. Yet even at the start, the dream was as chaotic as its realisation.

I have been ambushed by the past

From our UK edition

The other week I turned up for the village walking club’s Monday hike. A dawn meet. Two cars. A 90-minute drive and we parked on beaten earth under umbrella pines. The line-up that day was three English, three French. I was the youngest; the others were encumbered by walking poles. We shouldered our day packs and skied through the pines to emerge on a dazzling beach next to a glittering sea. A hundred metres offshore was a steep fortified island. Fort de Brégançon is the French President’s summer residence, they said. A spry and taciturn old Frenchwoman, dressed for any future meteorological possibility and with a whistle and lanyard strung around her neck, had assumed, I now noticed, a surprisingly well-defined role as leader, guide and timekeeper.

Back to the future

Will COVID-19 change society? If effective treatments and a vaccine are found, maybe not. After a bad year or two, the pre-pandemic status quo of dense cities, crowded subways and far-flung global supply chains might be restored, and the global plague might be forgotten as swiftly as the Spanish flu was in the subsequent Jazz Age. I don’t think so. I hope to be proven wrong, but I suspect the trauma will endure long enough to effect lasting changes in lifestyles and business models. In the United States and similar western democracies, the post-pandemic social order may seem more like that of the 1950s than the 2000s.

1950s

Even in the Swinging Sixties, Ray Davies was feeling nostalgic

From our UK edition

At first glance, nostalgia does not seem like a subject much suited to exploration via the medium of the pop song; after all, this is the topic which inspired, at least in part, Ulysses and A la Recherche du Temps Perdu, two of the greatest and longest novels of the 20th century. What can one say in three minutes that hasn’t already been said in six volumes?On the one hand, we have such warnings from history as ‘Those Were the Days’ by Mary Hopkin or Terry Jacks’s implacably awful ‘Seasons in the Sun’, a rendition of Jacques Brel’s ‘Le Moribond’ which loses not just something but everything in translation.

Nostalgia sells — but you have to get it right

This article is in The Spectator’s November 2019 US edition. Subscribe here. People don’t believe me when I tell them we created Hendrick’s Gin 20 years ago — mostly because the bottle looks like it’s been on the market for more like a century. Over the course of those 20 years, we’ve gone from an unusual little gin to a global brand. We sell more than one million cases a year. The secret is nostalgia. Most of the products we design at Quaker City Mercantile, the creative agency I run in Philadelphia, are known as ‘nostalgia’ brands. Nostalgia can be a powerful thing, but it’s not as easy as slapping a faux-vintage label on and calling it a day. Any nostalgic design has to come from an inherent truth about the brand.

hendrick's nostalgia