Millenials

‘Mamdanimaniacs’ are fleecing themselves 

Zohran Mamdani’s victory came as little surprise. On both the left and right comparisons to the 2008 presidential election abound; Mamdani is said to mean nothing less than the rebirth of American liberalism. Like Obama, he was initially a foe of the Democratic establishment, but then embraced. And like Obama, he gets his intellectual and cultural ballast from politically active, urban, college-educated men. Mamdani’s victory can, in a narrow sense, be explained by the demographics of New York City. But what differentiates him from Cuomo and other establishment Democrats is his ability to speak to the popular, online leftism that millennial, professional New Yorkers traffic in. This particular subculture has seen little electoral representation until now.

Mamdani

The $1,000 LEGO set and the infantilization of America

What can you buy for $1,000 these days? The latest smartphone? A discounted laptop? A nice trip to Mexico? Or what about a 9,000 piece LEGO set of the Death Star? The toy firm’s most expensive model yet. That’s right, a toy for $1,000 – the same as 35 Labubus (if you can find them), 150 packs of Pokémon cards or 80 Hot Wheels cars. It’s more pocket money than most boys and girls can afford. And as the fully built model is only a cross section of the spherical spacecraft from Star Wars, they won’t actually be able to play with it, even if they do rustle up enough cash to buy it. Really, the gigantic diorama is designed to sit on an adult’s shelf – a 31-inch wide symbol of LEGO’s shift toward an older demographic.

Lego

Young people should drink more, no great story starts with salad

According to a recent Gallup poll, young Americans are drinking less than ever before. Two-thirds of adults aged 18 to 34 now believe even moderate drinking harms their health, up from 30 percent in 2001. Only half say they drink at all, down from 59 percent in 2023, the lowest figure since Gallup began tracking alcohol consumption in 1939. What is happening to young people in America?Possible explanations pile up: a new obsession with health, better information about alcohol’s effects, swapping gin and tonics for weed or vaping, the cruel economics of $18 cocktails, or the quiet lure of staying home, where TikTok and Netflix bring the world to your couch instead of you having to find it in a crowded bar.

Drinking

What the skibidi?

People whose minds stopped evolving 20 years ago are having a snit because the Cambridge Dictionary, the world’s largest online lexicography, has added a few Gen-Z and Gen-Alpha slang terms to its more than 6,000 entries. The most controversial include “skibidi,” “delulu” and “tradwife.” You could argue that the latter is more of a millennial linguistic formulation for the extremely online, but the other two are definitely youth newspeak. Tradwife, as a term and a viral activity, is going to stick around for a while. “Skibidi,” derived from the YouTube Skibidi Toilet meme, is a word with as many meanings as “aloha” and “shalom,” and has the potential for a generation-spanning shelf life.

Trad wife

NIMBYs to the left of me, YIMBYs to the left

First disclosure: I do not appear in this book. I say that only because — second disclosure — I consider myself a YIMBY, and I am familiar, at least online, with many of the characters and figures quoted or interviewed. However, I learned a lot about this loose movement and found it fascinating to read a book on a phenomenon that I would have trouble viewing with a detached, scholarly distance. Yes to the City, by the cultural sociologist and urban policy scholar Max Holleran, must have been a difficult book to write, not least because YIMBY (“Yes in my backyard”) is as much a rallying cry or a slogan as it is a movement, let alone an organization. The YIMBY nemesis, NIMBY (“Not in my backyard”), is equally amorphous.

yimby

The millennial kitchen

However else we may criticize the late 90s and early 00s — its politics, its fashion, its music — this was undeniably the golden age of the celebrity chef. Barefoot Contessa, 30-Minute Meals and The Iron Chef franchises all debuted in the first decade of this millennium, minting stars like Bobby Flay, Guy Fieri and Nigella Lawson. I once found a collection of my brothers salivating over Giada de Laurentiis making meatballs on Everyday Italian, though they’d never demonstrated more interest in cooking than microwaving the odd Hot Pocket. The mid-aughts brought on the glory years of the “hands and pans” videos: the aerial-view clips of disembodied hands assembling cheeseburger pretzel balls or eighteen-layer taco dip.

millennial