Allan’s big moment: discontinued doll’s price rises thanks to Barbie
If you saw the Barbie movie this week, chances are you enjoyed Michael Cera's performance as the long forgotten Allan doll. Cockburn must admit he doesn’t have much experience with kids’ toys (thanks to his lawyers, who fight paternity suits like pitbulls), but even he’s surprised at how lucrative a market the doll market is becoming. After its opening weekend, where Barbie raked in an estimated $155 million, now anyone with an Allan doll can make their own small fortune by selling it. Over the weekend, several eBay listings for old Allan dolls increased their prices. Before the film came out, some were priced as low as $30; now, the valuation has increased to over $300. Since the movie's release, Allan has turned into a fan favorite.
